Microsoft is one of the largest corporations in the world and became in the 90’s with the operating system Windows to the industry leader in this market. Founder Bill Gates could be happy with that. But one thing still gnaws at the tech genius, whom he now calls “the biggest mistake of all time”.
While Apple operates its own operating system for its iPhones and iPads with iOS, almost all other manufacturers share a system – Android. Although other companies have tried over the years to set up their own mobile operating system, Google’s 2008 published through to sat through. Alternative operating systems such as Firefox OS, Symbian, Ubuntu and Tizen failed due to the lack of app offer and the resulting low distribution. Even Microsoft could not convince with Windows Mobile – a fact that company founder Bill Gates is still hard to stomach.
Bill Gates on the missed opportunity
At an event organized by Village Global for Entrepreneurs, Techcrunch also talked about Microsoft’s missed opportunity in the mobile market. “The biggest mistake I’ve ever made is the mismanagement that has led to Microsoft not being what Android is.” There’s only room on the market for another major operating system besides Apple’s iOS. And this place Google has secured with Android. The figures confirm this view: Apple and Google together bring a total market share of almost 100 percent. The shares of the competitors thus fall as well as not significant.
Unlike in the mobile sector, Microsoft has dominated the desktop market for years – alongside its competitor Apple. If the company had not overslept the entry into the mobile sector, Gates would have made it “DAS” leading company. Today, Gates uses an Android smartphone.
Review: The History of Windows Mobile
Microsoft’s early beginnings in the mobile segment started in 2002 with the first version of Windows Mobile. It was intended primarily for business users and keyboard less small pocket PCs. It was followed by several updates and in 2010, the introduction of the name Windows Phone. The operation became more intuitive and allowed now also multi-touch and gesture control. Thus, also normal users outside the business area were increasingly addressed.
As part of a partnership with Nokia, Windows Mobile was mainly on the smartphones of the Finns. In 2014, Microsoft even took over the device division of Nokia and became a smartphone manufacturer. But even companies like Huawei, Samsung and HTC had one or the other smartphone with Microsoft’s mobile operating system on offer.
Microsoft developed Windows Mobile in parallel with the Windows system for desktop. For Windows 8 there were also Windows 8 Mobile (Windows Phone 8) and Windows 10 Windows 10 Mobile. But the success did not come. Missing apps drove the market share of Windows Mobile shrinking. In 2017, it was less than one percent. As a result, Microsoft decided to discontinue the development of its mobile operating system. Support for the last smartphones with Windows 10 Mobile will end in December 2019.